The KDDI of today has emerged through a path of mergers and integration with multiple companies that each possess their own diverse values and corporate cultures. In order to fuse together these manifold corporate cultures and encourage their individual strengths without stamping out the diverse range of values, it is important to have a Mission Statement that all executives and employees are aware of and can understand. This is for the benefit of all our stakeholders: customers, employees, shareholders, business clients, and society.
KDDI continues to offer new ideas to enrich customers’ everyday lives, businesses and communications through “communications”.
Above all, KDDI regards providing our customers with a stable communications environment and ensuring safe use as of the utmost importance.
KDDI Faces the Challenge of New Growth
The market environment for the information and communications field is rapidly changing in response to technological innovation, increasing competition on a global scale, and the entry of diverse players. In order to seize these changes as opportunities, KDDI is innovating for new growth. The foundations of this innovation are KDDI’s three commitments (More Connected! More Diverse Values! More Global!) and its growth strategies, the 3M Strategy and the Global Strategy.
KDDI, as a comprehensive communications company offering both fixed-line and mobile communications services, strives to be a leading company during changing times.
For individual customers, KDDI offers its mobile communications (au mobile phone) and fixed-line communications (broadband Internet/telephone) services under the brand name “au”, helping to realize new seamless communications environments. And for business clients, KDDI provides all services in the ICT (Information and Communication Technology) realm, from FMC (Fixed Mobile Convergence) networks to data centers, applications, and security strategies, to help clients strengthen their businesses.
KDDI strives to achieve the No.1 ranking in customer satisfaction in every services area and in order to achieve sustainable growth, KDDI will work continuously to enhance its business base to creative new value that is unique to KDDI.