Well, Cisco marketing and public relations professionals deserve a promotion for generating spectacular attention on an announcement tomorrow. They say it will “change the Internet” — and journalists worldwide complied with the spin. Through their coordinated effort, Cisco marketing pros have managed to generate a ton of hype about the announcement tomorrow, including lifting the stock price by nearly 4% today.
So what is it? An Internet powered-hairdryer? A web-surfing Taco?
After combing through many blogs and sources, the best theory I’ve found is the TV “settop on steroids” being pushed by blogger-networking site SiliconAngle. The funny thing is, everybody else is all over the map. The major news organizations have been notably weak on guessing what Cisco’s got in its back pocket, but so have the usual trade publications, as well. Let’s recap what they’ve said:
BusinessWeek: Cisco will announce a new router.
Wall Street Journal: Cisco’s got a blade server.
Reuters: “New technology for communications service providers to offer advanced high-speed connections.” Hmm, sufficiently vague.
MarketWatch: “More robust gear for video Web traffic.” Bahahah. What they heck is that?
DailyFinance: Backing up the settop on steroids theory.
So there you have it. Unfortunately, I was working on some development for my new Web site today so I didn’t have time to call my old Light Reading sources. But just a scan of all of the shotgun blasts by technology journalists around the world indicates I may have spent the better part of my day chasing my tail. Kudos for SiliconAngle for piecing together the most credible report from what looks like multiple sources!
For the record, Light Reading is going with the “integrated network” theory, but sources SiliconAngle… Kind of weak guys!!!!