In the age of persistent NSA monitoring, you could get increasingly paranoid and decide to become a luddite. Or you could embrace the fact that in the modern world everybody knows everything about you, and just live fully transparently.
Technology in the action sports genre has fully enabled this culture. GoPro’s are no ubiquitous on the action-sports circuit, cyclists are wired fully into Strava through their Garmin and iPhone apps, and I see a future where many of these tracking/viewing/logging features are wired together to make immersive experiences.
I was reminded again of this theme when I read this interesting blog post about Fullpower Technologies, Philippe Kahn’s newest company. Philippe is not only a “serial enterpreneur” but also a serial exiter who has sold all of his companies, kicking of his run with Borland which reached more than $500 million in revenue before being assaulted in the software tools space, shrinking, and being sold for scraps in 2009.
The blog points out that Fullpower has solid technology dirving devices in the wearable GPS space, most notably via its deal to supply Nike with its Nike+ GPS technology. Inside Activity Tracking, the oddly named blog, says that Fullpower is likely to soon be acquired at a hefty price, comparing it to the Waze/Google deal.
Yes, mobile tech is cool, but I think when you combine mobile tech with wearable and imaging, it becomes very cool. Just spend some time watching some wingsuit videos and you can see where this is going. Or check out the Oculus Ninja.
In short, yes, the Insider Tracking blog is right. Fullpower and a lot of other companies will be bought because of the hunger for GPS and immersive technologies. Either we want the NSA to know where we are or we’re looking to escape to another world.
Let’s wrap up with some companies to check out:
Fullpower Technologies. Mission: Enable wearable sensing and tracking technology. Founded in 2003 by Philippe Kahn. Based in Silicon Valley.
Musion. Seriously wild holographic projection technology. Founded in Germnay in 1997 by Uwe Maass. Move to the UK in 2004.
Google Glass. Okay, everybody’s written about this. Bloomberg article is good.
Microsoft Kinect and Nintendo Wii. I guess give them credit for creating the first virtual immersion technology in the mainstream? Yes. To me Kinect is the most interesting new technology produced by Microsoft in a long time. Did you know that Kinect claimed the Guiness Book of world records as the fastest selling consumer electronic device of all time, selling 8 million unites in 60 days ?