How’s that for a headline? I work on the Internets, so I need to get Google’s attention.
As an online publisher and a consultant for media companies, I’ve found people more befuddled than ever about the evolving requirements of content-marketing and Search Engine Optimization (SEO) goals.
But maybe we should all just forget gaming the system, because in the future, the system will be ungameable. That’s the conclusion I have reached after reading this article, which confirms many of my suspicions.
If you want to be recognized on the Internet, you have to do the same thing successful people do in real life: You have to work hard, produce good content, and talk to the right people. And do it over and over again. Evenutually you will be recognized.