Snowflake expanded the reach of its cloud-based data warehouse platform to Google Cloud Platform (GCP) tapping into what Google said was growing demand for the storage option. That platform is now available across three of the market’s largest public cloud providers, and it joins ongoing support for Amazon Web Services (AWS) and Microsoft Azure.

The GCP integration allows Snowflake customers to seamlessly store data in GCP while also using their own analytics warehouse. That support is set for early adopters by year-end and general availability early next year.

The inclusion of GCP was based on “growing demand from customers to operationalize Snowflake on GCP for better performance and reliability,” explained Kevin Ichhpurani, corporate vice president for Google Cloud’s Global Ecosystem and Business Development operations, in a blog post. He also linked the move to Google’s push earlier this year to working more closely with open source-centric companies in the areas of data management and analytics.

Snowflake provides data warehouse services using a cloud-based architecture and offered through an as-a-service model. This is constructed as a central repository for data that can also be analyzed using business intelligence tools or other analytics applications.

Matt Glickman, vice president of customer and product strategy at Snowflake, previously explained that basically customers get a dial that allows them to control the amount of data and compute resources they want to dedicate to their cloud storage needs. Snowflake then procures those resources from a public cloud provider.

Snowflake released support for Microsoft Azure last September. That followed its initial support for AWS.

In addition to the GCP support, Snowflake also added general availability for its platform to Microsoft Azure Government, which is the cloud provider's government-focused cloud platform. It’s the first government regional support for Snowflake.

This is notable for Snowflake as it shows the ability to support a more robust security posture necessitated by government agencies. In fact, Microsoft is currently in the running for the $10 billion, 10-year cloud contract from the U.S. Department of Defense.

Looking to drive more expansion, Snowflake also launched a private preview of its Data Exchange marketplace that allows customers to more easily connect with vendor analytics platforms. The platform allows for those connections through already established accounts to maintain their current operational models.

Snowflake scored $450 million in a Series F funding round last October, which nearly doubled its total venture capital haul since its founding in 2012. The Wall Street Journal reported at that time that Snowflake was No. 4 in valuation by Dow Jones VentureSource among privately held U.S.-based business software and services company.