SAN FRANCISCO — Oracle aims to make its cloud “the only cloud you’ll ever need to run your entire organization,” said Dave Donatelli, EVP for the worldwide sales and marketing strategy for Oracle Cloud solutions, during a keynote address at Oracle OpenWorld 2017.

To this end, it offers “identical” public and private clouds, called Oracle Cloud Infrastructure and Cloud at Customer, respectively.

“With Cloud at Customer, we bring the exact hardware, the exact software that we run in our public cloud to your data center,” Donatelli said. “And we offer this in a cloud-like way: you subscribe, we do all the work, you just have to use it.”

Customers including AT&T use this deployment model to run Oracle workloads in their own data centers, behind their own firewalls, Donatelli said.

The company also announced today new networking, compute, and storage features to its public cloud that it claims can improve compute performance by 87 percent compared to Amazon Web Services (AWS).

“Compared to the others, we offer higher performance at a lower cost,” Donatelli said, adding a question he frequently hears is: “'Does it run more than Oracle?' The answer is yes. We run Oracle, non-Oracle, you can shift and move VMware-based workloads without change.”

To achieve the performance and storage increase, the company introduced new bare metal and virtual machine instances that improve performance for workloads related to simulations, computational fluid dynamics, analytics, and other high-scale enterprise applications.

The company also launched new bare metal graphics processing unit (GPU) instances, which it says are up to 400 percent faster compared to other cloud providers’ products. These instances target high performance for compute-intensive workloads used by researchers, analysts, developers, and animation professionals.

Oracle said it is the first major cloud provider to guarantee storage performance at no additional cost. Its new all-flash block volume storage is geared toward data-intensive enterprise workloads such as databases and analytics. It also introduced a new archive storage service that allows companies to use block storage for long-term archiving.

“Oracle Cloud Infrastructure is faster, it’s more dense, it has more memory, and it has more storage, said Leo Leung, director of product management at Oracle. “And we’re not changing the price. The price per core is the same.”

In addition to these infrastructure-as-a-service (IaaS) features, Oracle also announced new artificial intelligence (AI)-based apps for finance, human resources, supply chain, manufacturing, commerce, customer service, marketing, and sales professionals.

This includes AI-powered procurement apps that detect fraudulent transactions and human-resources apps that use Oracle’s large data set with algorithms built on top of it to identify the best candidate for a job, said Thomas Kurian, president of product development at Oracle.

Additionally, marketing apps use AI to determine the best message or product to put in front of a customer, he said. “And in customer-service, when you’re the customer service agent and you receive a telephone call and you have four seconds to understand what’s the best response to give this customer...”

You guessed it: there’s an AI-based app for that, too.

Photo: Dave Donatelli, EVP for the worldwide sales and marketing strategy for Oracle Cloud solutions, gives a keynote address at Oracle OpenWorld 2017.