Intel introduced Intel GO today, its new brand encompassing cars, connectivity, and the cloud.

Intel GO, launched at CES in Las Vegas, includes Intel Atom processors, Xeon processors, FPGAs, and most notably, a platform for automated driving. The full Intel GO system is made of hardware and software aimed at giving carmakers and suppliers more flexibility in design and giving them ways to bring new experiences to market.

For example, Intel processors will allow the 5G-ready platform to perform a range of automated driving functions including perception, decision-making, path-planning, driving policy, and environment modeling. The 5G aspect of the platform is meant to give automakers the tools to develop and test a range of use cases and applications before the technology is deployed.

Intel has had a hand in cars for years, with more than 30 Intel-based vehicle models in production. Carmakers like BMW, Delphi, and Baidu have announced plans to use Intel technology in their autonomous vehicles.

In fact, Intel, BMW, and Mobileye announced a partnership today. The three companies announced they will release a fleet of 40 autonomous BMW cars equipped with Intel GO by the end of 2017.

While Intel GO brings the autonomous driving functions and BMW provides the vehicle, Mobileye’s processor is responsible for interpreting the input from the 360-degree surround view and localization. The combination Intel GO and Mobileye forms the computing platform that will go in each autonomous vehicle.

On a related note, Intel announced yesterday that it's acquiring a 15 percent stake in HERE, the digital mapping operation formerly owned by Nokia. Intel is purchasing that stake from HERE shareholders Audi, BMW, and Daimler.