Like a peacock attracting a mate, Google Cloud Platform fanned its colorful customer support feathers with new a premium support tier aimed at wooing enterprise suitors.

Google Cloud Premium Support, announced today, aims to provide enterprise customers with a sort of concierge service. Within 15 minutes of submitting a support ticket, Google promises to connect IT teams with a context-aware expert familiar with the customer's application stack, architecture, and implementation, with the ultimate goal of providing a faster, more personalized experience.

Today's announcement also brings more consistency to Google's product line and bring GCPs in line with other offerings like G Suite. The cloud giant says this will mean more competitive features and services, simplified pricing compared to previous GCP offerings, support for third-party customer support, support APIs and recommenders, and enterprise-class services.

While Google Cloud Premium Support is available starting today, the cloud provider expects to roll out additional features throughout 2020.

In addition to Google Cloud Premium Support, the public-cloud provider also announced three advanced services available as add-ons.

Google is now offering advanced event management as a service. The service offers enterprises a deeper peek into their cloud architecture allowing for increased readiness for peak events.

The cloud provider is also offering expanded test access matrix (TAM) coverage for companies with operations spanning multiple time zones.

Finally, Google is piloting a "mission-critical support" add-on, which is designed to help IT teams suss out issues that may affect site reliability and to quickly address outages and major incidents. The service is targeted at Google Cloud customers with the highest sensitivity to downtime.

In the case of an incident, the service would allow Google and the customer's IT team to jointly respond to these incidents using predefined war rooms.

The mission-critical support is expected to reach general availability later this year.

Google has made several moves in the past year to make its cloud platform more attractive to enterprise customers. The company badly wants to outdo Amazon Web Services (AWS) and Microsoft Azure. And, according to media reports, it set a 2023 internal deadline to become a top-two player in the market. While Google has a long way to catch up, they've taken several steps in the right direction, including hiring Thomas Kurian to serve as Google Cloud's new CEO, launching Anthos, and investing big in start-ups, security and data centers.

These efforts seem to be helping. In Cockroach Labs' latest cloud report, Google Cloud Platform (GCP) made significant gains, with Google's highest and lowest end virtual machines outperforming AWS and Azure in network throughput benchmarks. However, GCP fell behind Azure in CPU performance on the high-end lagged behind AWS in latency tests.

Meanwhile, a ThousandEyes report from November 2019 found that GCP and Azure provided significantly more predictable performance than rival Amazon — especially outside the United States.

But while GCP performed well across the board, ThousandEyes criticized "significant gaps" in service which have yet to be addressed.