Amazon Web Services (AWS) today debuted new cloud services, and announced FICO and Hulu migrated several of their key applications to its public cloud.

The new services include Migration Hub, a tool designed to migrate enterprises workloads from data centers to the cloud; Glue, a managed, serverless extract, transform and load (ETL) service; and Macie, a security service that uses machine learning to automatically protect data in the cloud. All three are available today.

Adrian Cockcroft, VP of cloud architecture strategy at AWS, said during his keynote address at the AWS Summit in New York, said the company's enhanced platform give enterprises “superpowers."

“We want to be like Q to your James Bond,”Cockcroft said.

The Migration Hub “simplifies and accelerates discovery,”Cockcroft said. It takes inventory of the workloads that a company wants to move, and then tracks and manages all of these migrations simultaneously as they move from on-premises data centers to the cloud.

Unlike other ETL platforms, Glue is serverless. This means customers don’t need to provision or manage resources, and they only pay for resources when Glue is running. It provides a fully managed data catalog and ETL services, and can generate customized code to prepare and load data for analytics.

Beta customers include 21st Century Fox, News Corp, OST, and online marketplace OLX Group. OST is working with office furniture manufacturer Herman Miller to make connected office furniture, using the Internet of Things (IoT) and machine learning to automate ergonomic assessments.

Macie uses machine learning to automate data protection for data stored in Amazon S3. It recognizes sensitive data such as personally identifiable information or intellectual property, and provides customers with dashboards and alerts that give visibility into how this data is being accessed or moved.

“It looks inside over 800 different files types and classifies risk as low, medium, or high,” said Dr. Matt Wood, GM of artificial intelligence at AWS.

The fully managed service continuously monitors data access activity for anomalies, and generates detailed alerts when it detects risk of unauthorized access or inadvertent data leaks.

“With Macie, you can learn and understand the risk associated with that data, and then quickly detect and have automatic alerts when the access patterns change,” Wood said. “You can gain visibility into globally shared content.”

Autodesk and Netflix are among the AWS customers using Macie.

Also during the AWS Summit keynote, Amazon executives announced two customer wins: streaming media company Hulu and financial services provider FICO.

Hulu leveraged AWS to launch its over-the-top (OTT) live TV service in May. The company puts its stream ingest, repackaging, DVR storage, and origin serving on AWS. This meant Hulu didn’t have to built out its own data centers for the Live TV launch, said Rafael Soltanovich, VP of software development at Hulu.

FICO migrated core applications including myFICO.com and its flagship analytics platform to AWS. The company plans to move additional applications to AWS’ cloud over the next few years, said FICO CIO Claus Moldt.

Moldt said FICO selected AWS for its cloud capabilities, and security and compliance features. “Delivering this software to highly regulated industries in the public cloud is very different than delivering it in the private cloud,” he said at the ASW Summit.

Moldt added that cost and scalability were two benefits the company saw from offering its analytics software as a service running on AWS. “We could deliver at a velocity that we haven’t been able to before in our own private clouds.”