Software-defined networking (SDN) and network functions virtualization (NFV) are being adopted by more and more organizations, and with that growth comes new buyers. It can be hard to know who these new players are, but SDxCentral is here to help. Join SDxCentral for our newest webinar, “Identifying and Reaching the New Buyer of SDx Infrastructure” on December 17th to learn more.
There is an emergence of a different type of technical buyer, and alongside them, there is a transition to a different line of business executive as an economic buyer. This shift can mean different things for you and your business, so let SDxCentral help guide you as you address the limits of “old media” and dive head first into the “new IP” approaches of today.
Today’s customers are evolving, just like the technology they use. The economic and technical buyers of right now are the start of a new generation. It’s younger and it is less concerned with the ways of old media. In the past, static news articles and analyst PDFs were how these buyers got their information, but we have moved toward a new generation educating themselves on a search-centric basis using real-time, on-demand media platforms.
Join the exclusive SDxCentral webinar with our expert, Roy Chua, as he shares strategies on how to reach the new buyers of the SDx infrastructure. The live webinar will stream on December 17th at 10:00am PST.