The hosted PBX and unified communications (UC) services market has moved well beyond its early stages and continues to grow, luring a fragmented collection of vendors, enterprise agents, integrators, and traditional service providers fighting for a piece of the pie.
A current blog series from Edgewater Networks looks at how service providers can best target the sweet spot of this growing market: small and medium businesses (SMBs). According to U.S. Census figures, more than 97 percent of businesses have fewer than 50 employees, providing a huge body of potential customers who make buying decisions more quickly than their large corporate counterparts.
In the blog series, executives and engineers examine why the SMB market is worth focusing on, talk about effective ways of marketing hosted PBX, and outline the best practices for deploying hosted PBX. The series consists of three parts:
- Hosted PBX — What We’ve Learned So Far
- UC and Hosted PBX — What the Future Will Bring
- Hosted PBX — Not All Deployments Are Created Equal
A large majority of small and medium businesses (SMBs) still use legacy TDM phone systems, but sales in the sector are stagnant to declining, suggesting a market that still has plenty of room on the adoption curve. Edgewater Networks estimates the U.S. market for hosted PBX for companies with fewer than 50 employees is more than $1.3 billion.
As enterprise employees become more mobile and more companies implement bring your own device (BYOD) policies, hosted PBX becomes an even more attractive option.
Check out the blogs in the series on hosted PBX, or read other Edgewater Networks blogs, to learn more ways for providers to deliver features with greater performance at higher margins and with more value for the customer.