Today’s service providers face a new challenge: They need to find a way to use the petabytes of data they’ve collected from their operations to create actionable insights. These insights, in turn, will help service providers improve customer experience, increase operational efficiency, and introduce new revenue-generating services—with the ultimate goal of transforming into data-driven businesses.
To address the challenge, service providers must overcome two monumental market realities—namely, the presence of big data as a chaotic and fragmented force, and the coming 5G Internet of Things (IoT) future, which will impact all types of services. Service providers are tasked with weathering these revolutionary developments and finding a way to:
- use existing data to improve business and delight customers
- use user profiling to optimize operations and improve profitability
- use data to enable next-generation services (5G and IoT)
Barriers to Overcome
In the era of big data, data is generated in huge volumes, at rapid speeds, and in such a wide variety of formats that it is impossible to categorize in a structured way. Many organizations also struggle with the task of analyzing big data and extracting relevant value from it. A common refrain of the past five years has been, “Service providers are struggling with enormous amounts of data.”
That refrain has taken on new meaning with the impending arrival of 5G technology. Ubiquitous 5G networks promise to improve the quality of service delivery, reduce data access latency, and enhance the efficiency of the mobile infrastructure, but in doing so, 5G will vastly increase the amount of data flowing through networks, from such sources as consumer and industrial IoT, smart vehicles, broadband everywhere, and media everywhere.
These challenges can complicate the digital transformation of any organization, but service providers are particularly vulnerable because they need to deliver many services to many types of customers as efficiently as possible. To help beleaguered service providers, Dell EMC takes a two-fold approach.
- Dell EMC Ready Architectures for Hadoop, Dell EMC Isilon, and Dell EMC Elastic Cloud Storage. With infrastructure technology optimized for big data and designed for scaling over time, Dell EMC’s infrastructure choices include Dell EMC’s Ready Architectures for Hadoop, Dell EMC Isilon, and Dell EMC Elastic Cloud Storage—purpose-built solutions providing a unified data platform that can be rapidly deployed and shared by different internal teams.
- Dell EMC Service Provider Analytics (SP Analytics) Ready Architectures. Dell EMC has partnered with ISVs that offer best-of-breed software to help service providers maximize the value of their data. Dell EMC’s two current Service Provider Analytics offerings are Dell EMC Service Provider Analytics Ready Architecture with Cardinality, and Dell EMC Service Provider Analytics Ready Architecture with Zaloni. Cardinality uses proven open-source technology and offers pre-built use cases which address common communication service provider pain points. Zaloni offers unified data lake management, as well as advanced data governance, discovery, and self-service analytics.
Dell EMC offers comprehensive and flexible solutions for deep data analytics and machine learning targeted toward service providers who need to solve the challenges of a data-driven age. Dell EMC SP Analytics creates value on top of our Ready Architectures for Hadoop by adding software capabilities from its ISV partners, Cardinality and Zaloni. For more information, see the solution briefs for Cardinality and Zaloni.