Service providers are looking to virtualization to move beyond inflexible, expensive hardware infrastructure to software-based frameworks that enable rapid service innovation, customization, and new business models. In the new paper, Models for Monetizing Virtualization in the Control Plane, Amdocs provides six concrete ways in which service providers can monetize their mobile and transport networks.
Virtualization comes with inherent challenges in the mobile network — it’s distributed, large-scale and multiservice, and has rigorous performance and reliability requirements. Network virtualization introduces a software approach that opens up a wide range of customer-centered business models. Control-plane applications — such as policy servers, subscriber databases and IMS — can be easily ported to COTS hardware and virtual machine (VM) environments.
The Amdocs paper details six use cases that demonstrate how network control-plane virtualization can accelerate the launch of new services and prepare networks for the future. With six use cases, including Extended Applications for Galaxies, Public Safety Network, Big Data Analytics, and Targeted Provider Promotions, the paper explores the potential for virtualization in the control plane to monetize innovative services and expand into new customers and markets.
A highlight from the list of use cases is Virtual Enterprise, where a large, global financial services company reduces costs and increases service agility by creating flexible and elastic work environments. Through virtualization, service providers can deliver the carrier-grade security and performance of a private, dedicated network without the complexity and cost of deploying separate control planes and network resources. Monetization opportunities include the creation of value-added services to meet security, access and privacy needs while also reduce opex by delegating management for local administration of security, access, and QoS policies.
Another innovative use case, Network-Aware Provisioning, demonstrates B2C elastic scaling by looking at the congestion caused by New Year’s Eve traffic during the prime times of 11:00 p.m. to 1:00 a.m., when people use their smartphones to call friends and family around the world. As data usage on the service provider’s VoLTE surges, a virtualization strategy enables the service provider to elastically respond to network congestion rather than overprovisioning. As a result, bandwidth is automatically shifted to locations such as New York’s Times Square, where thousands are expected to ring in the New Year, and the network can intelligently handle unexpected surges as people access and upload video and other media-rich content on the VoLTE network.
Modular, virtualized control-plane technology from Amdocs enables service providers to achieve faster time-to-market for new services with higher elasticity for performance and scalability. Read the full paper to learn more and view all six use cases that explore virtualization in the network control plane and the monetization of innovative services to expand customers and market opportunities.
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