Technology Media Veteran Joins Upstart Silicon Valley B2B Media Company
Dear SDxCentral Members,
We are excited to announce a new addition to the SDxCentral family! SDxCentral has acquired The Rayno Report, a market analyst firm helmed by Scott Raynovich. Before we tell you all about Scott and the great things that we are going to do together, let’s talk about the drivers that brought us together:
- SDxCentral audience engagement data indicates a gap in the market place for credible, balanced research and business-oriented content to help organizations learn about and adopt next generation IT infrastructure.
- Cloud Service Providers, Enterprises, and Telcos have consistently requested that we add new content, like that produced by the Rayno Report (check out the Rayno Report archives, now on SDxCentral).
- To further accelerate SDxCentral growth, we need to expand our team with credible, industry leaders. As recent media M&A deals (e.g. Vox acquiring Re/code, Axel Springer acquiring Business Insider) demonstrate a consolidation in the digital B2B media space, we recognize the need to expand our capabilities and credibility to continue to be the leading media provider for SDx infrastructure technology.
The Rayno Report & SDxCentral – A Compelling Combination
We’ve worked with Scott and The Rayno Report over the last year and have come to realize we share similar vision and values. Through this process, Scott has seen first-hand our more than doubling of revenue, audience and team over the last year while staying profitable and investing in our media software platform. As many of you know, we are Silicon Valley software guys who started with little media experience, and bringing in a partner like Scott with 20+ years of B2B publishing experience adds to our overall capability to meet our audience and advertiser needs. For Scott, the appeal of leveraging a unique software-centric approach to media, and joining a team focused on staying a trusted advisor to our audience was compelling. Further, SDxCentral has been able to rapidly gain market share over the last few years while other traditional online properties have experienced slow to negative growth, and Scott believes we can replicate the success he’s led at other successful B2B media companies including Red Herring and Light Reading.
Scott’s Role at SDxCentral – Driving Research and Content Success
Scott has a storied background in technology publishing and has spent more than 25 years in technology media, including getting onboard early at Light Reading, Heavy Reading, and Red Herring. His analysis has been featured in Network Computing, Network World, Bloomberg, the Wall Street Journal, CNBC, and NPR.
As part of the acquisition, Scott will join SDxCentral as our VP of Content and Research. In this role, Scott will be responsible for growing our successful research division and bringing even more cutting-edge and insightful content to you. As well, Scott will manage the growing repository of educational and informational content on our side covering SDx (software-defined everything). Scott complements our growing editorial team led by our managing editor, Craig Matsumoto, and which also recently added two long-time industry editors to its ranks, Mike Robuck and Linda Hardesty.
What This Means for You, Our Readers
The Rayno Report subscribers and readers will find a comprehensive set of news and information from the combined properties, as well as expanded education resources such as companies, product, and open-source project directories. SDxCentral subscribers can look forward to more cutting-edge research and market reports designed to help readers understand the intersection between emerging infrastructure technologies and the business implications of these technologies on topics such as Linux containers, new data center hardware, as well cloud management, NFV, and SDN.
With the acquisition of the Rayno Report, we will expand SDxCentral’s research offering and accelerate the company’s strategy to become the leading provider for trusted, credible content and analysis on the Software-Defined Everything (SDx) market, including SDN, NFV, cloud and virtualization infrastructure.
And as always, all of us appreciate your participation on our site, and please encourage your friends and colleagues to use us as a resource as we navigate the SDx wave together!
Do check out the press release below, and The Rayno Report content archives on SDxCentral!
–Matt, Roy and Scott
SDxCentral Acquires The Rayno Report
Technology Media Veteran Joins Upstart Silicon Valley B2B Media Company
October 6, 2015 08:00 AM Eastern Daylight Time
SAN FRANCISCO—(BUSINESS WIRE)—SDNCentral LLC (operator of SDxCentral.com) today announced its acquisition of The Rayno Report, an IT Infrastructure market analyst firm. As part of the acquisition, Rayno Report CEO Scott Raynovich will join SDxCentral.com as VP of Content and Research.
SDxCentral is a digital media platform that exclusively covers the B2B IT infrastructure market, focusing on next-generation technologies, such as software-defined everything (SDx) infrastructure, cloud and virtualization. This acquisition helps bridge the gap in the marketplace for credible, balanced research and business-oriented content to help organizations learn about and adopt next-generation IT infrastructure. It further accelerates SDxCentral’s growth in an M&A-rich technology media marketplace, which has seen Vox acquiring Re/code and Axel Springer acquiring Business Insider.
SDxCentral has experienced rapid growth since its inception, doubling in revenue, audience reach and team size over the last year, all while remaining profitable and taking market share from traditional online publishers. The team at SDxCentral hails from Silicon Valley. They’ve leveraged their past experience as technology executives in infrastructure tech companies to build a new media platform focused on improving relevance for readers while improving engagement and visibility for advertisers.
Raynovich has more than 25 years of industry experience, including at Light Reading, Heavy Reading and Red Herring. His analysis has been featured at Network Computing, Network World, Bloomberg, The Wall Street Journal and NPR. At SDxCentral, Raynovich will manage market research reports and head up content-creation, building key educational resources for audiences looking to educate themselves on cutting-edge technologies.
“I’ve had the opportunity to get in on the ground floor at successful publications like Red Herring and Light Reading, and I’m predicting great success for SDxCentral as one of the new digital media upstarts making waves in the industry. I’m very excited to join them,” says Raynovich.
Speaking on the acquisition, Matt Palmer and Roy Chua, SDxCentral co-founders and partners, noted, “Both Rayno Report and SDxCentral share a reputation for high-quality technology news and research. We’re confident our combined expertise will enhance SDxCentral offerings and deliver world-class content to our readers and practicable market insights and superior engagement to our advertisers.”
Market and thought leaders in the software-defined infrastructure marketplace have welcomed the acquisition and are looking forward to the work of the combined team.
“I congratulate SDxCentral on the addition of The Rayno Report to its team,” said Sunil Khandekar, CEO of Nuage Networks. “SDxCentral has grown rapidly with the rise of software-defined infrastructure, and I know the market will view Scott Raynovich, a media and technology veteran, as a welcome addition to SDxCentral.”
Christine Heckart, Chief Marketing Officer at Brocade, said, “I’ve been delighted to work with both SDxCentral and The Rayno Report in the past. I’m excited to see Scott Raynovich joining the SDxCentral team and look forward to working with them as New IP architectures, including technologies like SDN, NFV, fabrics and open-source, disrupt traditional IP architectures and usher in a new era of business innovation and cost savings.”
SDxCentral is the leading B2B digital media company for Cloud, Enterprise, and Telecom IT Infrastructure. SDxCentral is operated by SDNCentral LLC, a company founded by Roy Chua and Matt Palmer in 2012, both Silicon Valley technology executives with strong experience in technology infrastructure companies. SDxCentral serves a wide audience in software-defined infrastructure and connects its audience with its advertisers in the most effective way. SDxCentral’s client list reads like the who’s who of the technology infrastructure space, ranging from leading Fortune 50 companies to rapidly growing startups looking to revolutionize software infrastructure.